Wednesday, February 22, 2012

Rakuten's Buy.com[R] Opens its Online Marketplace to Nearly 70 Million Customers in Japan.

In a move marking Tokyo-based Internet service company Rakuten's accelerated global approach to e-commerce, Buy.com[R] announced it will offer international shipping of Buy.com marketplace products to Japan, opening up sales opportunities for Buy.com's U.S. third-party retailers to the nearly 70 million customers who shop at "Rakuten Ichiba" - Japan's largest online mall.

To launch the Easy International Forwarding service to Japan, Buy.com is currently offering more than 20,000 consumer electronics, computer, wine and household essentials products at http://import.buy.com. Japanese customers will enjoy discounted prices on Buy.com marketplace goods, with the exchange rate automatically calculated upon checkout.

Rakuten Group, which includes branches of Buy.com and PriceMinister, owns multiple e-commerce sites in 11 countries and regions and has announced expansion plans for 27 total countries and regions, which will open additional sales opportunities for third-party retailers through the Easy International Forwarding service. In addition, Buy.com plans to make millions of additional marketplace categories and products available to all countries in the future.

"With Easy International Forwarding, our U.S. manufacturing and retail partners now have access to an enormous new customer base, and customers in Japan will benefit with access to products they can't find locally," said Neel Grover, CEO and president of Buy.com.

Keywords: Asia, Buy.com, Computers, Electronics, International Shipping, Japan, Transportation.

This article was prepared by Computer Weekly News editors from staff and other reports. Copyright 2011, Computer Weekly News via VerticalNews.com.

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